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Local SEO: The Key to Shining in Your Local Market

By September 18th, 2023Local SEO, SEO3 min read

If you’re a business owner in a particular town or city, you’d want your services or products to be the first thing locals think of, right? That’s where Local SEO (Search Engine Optimization) steps in, helping you stand out in your local digital marketplace.

Happy Customers

Highlight Your Local Presence

To make a mark online, it’s not just about saying, “I sell products and services.” It’s more about saying, “I sell products and services in [Your Town’s Name].” By adding your local area to your website’s title, headlines, and content, you make it clear to search engines exactly where you operate. It’s about making your local presence shine online.

Consistency with Your Business Details

Think about how crucial it is to have one consistent phone number for all your contacts. In the same way, search engines need consistent information about your business across the web. Your business’s Name, Address, and Phone number (known as NAP) act as its digital identity.

SEO Best Practices When You Change Your Address:

  • Update All Platforms: It’s essential to reflect your new address on your website, Google My Business, social media, and any other directories where your business appears.
  • Verify Old Listings: Look up your previous address or phone number to spot and correct any outdated listings.
  • Download our local SEO checklist: This will guide you through the steps ensuring you don’t miss any critical updates.

The Importance of Uniform Citations

Your business might be listed on numerous online directories. Think of these as references. It’s vital for all these references or ‘citations’ to be consistent. Different details across platforms can cause confusion for search engines.

Resolving Inconsistencies

There are tools like Yext that can help ensure your NAP is consistent everywhere online. But if you’re looking to save, you can do manual checks. Search for your business name, address, and phone number. If you find discrepancies, make sure to rectify them.

To Sum It Up...

After tailoring your website to cater to your local audience, it’s critical to have a consistent digital identity across the web. When search engines trust and verify your business details, they’re more likely to rank you higher in local searches.

Your goal is simple: Instill confidence in search engines that your business is the go-to place locally. And to help you on this journey, don’t forget to download our local SEO checklist to keep you on track.

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Gwen Beren

Author Gwen Beren

Gwen Beren is founder and CEO of Illuminous Marketing, Inc. in Southern California. She is passionate about SEO, social media, and voice search, as well as how consumers adapt to emerging technologies. Follow her on Twitter @IlluminousGwen.

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