What is SEO?

SEO or Search Engine Optimization is the process of improving websites and web properties for the best possible visibility for users and search engines.  SEO refers to achieving visibility in “organic” results rather than in advertisements.

Search Engine Optimizers, who are also referred to as SEOs, apply technical enhancements to website pages & other profiles, making it easy for search engines to understand what your business is about. This, in turn, results in your business being seen by people typing search queries into Google, Bing, Yahoo! and other devices such as Siri and even GPS devices.

More Than Just a Website

A great SEO campaign will use this formula: Authority + Relevance = Visibility

An optimized website is a crucial element of any successful SEO strategy, but it is not the only element.  Optimized profiles across review sites, social media networks, professional organizations and much more also contribute to a winning SEO campaign.  Search Engines look at all of these properties for your business to ensure that you are an authoritative source for a user’s search query.

A Cut Above the Other Guys

We take a fresh and informed approach to SEO to ensure that you are not getting what we like to call “last year’s SEO.”  Too many agencies offer SEO tactics that are outdated or even “black hat” techniques simply because they don’t bother with keeping up to date with best practices. Search Engines, such as Google, update how they rank websites over 500 times a year. This makes it imperative to keep up to date with SEO best practices on a daily basis and to engage with the SEO community via seminars, webinars, social media, and more.

With Illuminous Marketing’s SEO service, you can be confident that you are receiving the most up to date enhancements to your website and web properties.

Quality Content that Illuminates Your Business

The common thread that ties the important aspects of SEO together, is relevant quality content.  The content that we create for your website, social media profiles, and online profiles highlights your expertise and services in a way that encourages engagement from your audience. Whether it be through a downloadable eBook, a particularly sharable post, or a video that captures the imagination of your audience, high-quality content is the cornerstone of your success.

Let us bring your business to life online.  Request your FREE SEO Evaluation today and outshine your competition.