When a previous marketing company implemented shady SEO techniques to get quick results, Action Wholesale Products came to us having lost most of their first place rankings, as well as tens of thousands of dollars a month.
We were able to turn it around and get phenomenal results.
After close analysis, it was determined that a combination of spammy links back to the website, keyword stuffing, and over optimization of the pages was hindering their ability to come up where they needed to be: in top positions for shelving related terms.
We developed a strategy that addressed several of their pain points, most importantly: gain immediate visibility to generate revenue through paid advertising. While optimizing and managing their paid advertisements, we also began to remove the spammy backlinks that had once been an easy way to game the search engines into showing a website first. We groomed their content and URLs to remove duplicate content and improve the user search experience as much as possible within the current platform. In addition, we launched content marketing campaigns on a freshly installed blog to aid with our social media management strategy targeted to the manufacturing and warehousing industries.
As time went on, the current website was just not meeting the business or user needs any longer. We were able to refer a website developer with experience in creating custom websites that were mobile friendly. Acting in a project management capacity, Illuminous Marketing ensured that we maintained the SEO elements we worked to improve over the last few years, while also making further improvements to our organic strategy.
After an intense and complete website overhaul, the results ultimately speak for themselves.
Website Before & AfterThe old website was not mobile friendly and the business was losing thousands of dollars in potential revenue from mobile visitors and users who were confused by the purchase process.
We were able to recommend a website developer that streamlined the UX of the website, increased the mobile usability, and accomodated our SEO strategy.
Although immediate results are often exciting, SEO and successful marketing strategy should focus on the long-game. From 2014 through the present, we provide a continually evolving solution for Action Wholesale Products that keeps their best interests at the forefront. Changes in digital marketing occur every day, which is why our team at Illuminous Marketing, Inc. is such a valuable asset for any business.
Locating the correct product from anywhere on the site was essential for users and coding this navigation element according to best practices assisted with ranking for top terms.
Ensuring that the product and page titles were optimized correctly and not duplicated made a huge difference to search engines.
Previous versions of the content were stuffed with keywords, links, and duplicate content that hurt performance. We revised the content strategy to reflect current best practices.
The new design eliminated the duplicate product content from the previous site while making it easier for customers to add items to their shopping carts.
Get started on your path to success with a tailored digital marketing strategy.
