Case Study

Recovering & Expanding

on Lost Opportunities

When a previous marketing company implemented shady SEO techniques to get quick results, Action Wholesale Products came to us having lost most of their first place rankings, as well as tens of thousands of dollars a month.

We were able to turn it around and get phenomenal results.


ROI from Organic Revenue


Increase in Pages per Mobile Session


Terms Ranking in Top 3 Positions

Cohesive Digital Marketing Strategy

How We Were Able to Help

Planning for Short & Long Term Wins

After close analysis, it was determined that a combination of spammy links back to the website, keyword stuffing, and over optimization of the pages was hindering their ability to come up where they needed to be: in top positions for shelving related terms.

We developed a strategy that addressed several of their pain points, most importantly: gain immediate visibility to generate revenue through paid advertising. While optimizing and managing their paid advertisements, we also began to remove the spammy backlinks that had once been an easy way to game the search engines into showing a website first. We groomed their content and URLs to remove duplicate content and improve the user search experience as much as possible within the current platform. In addition, we launched content marketing campaigns on a freshly installed blog to aid with our social media management strategy targeted to the manufacturing and warehousing industries.

As time went on, the current website was just not meeting the business or user needs any longer. We were able to refer a website developer with experience in creating custom websites that were mobile friendly. Acting in a project management capacity, Illuminous Marketing ensured that we maintained the SEO elements we worked to improve over the last few years, while also making further improvements to our organic strategy.

After an intense and complete website overhaul, the results ultimately speak for themselves.

Website Before & After
Paid Advertising
  • Text & Display Ads
  • Remarketing
  • Google Shopping
  • Facebook Advertising
  • Twitter Ads
Social Media Marketing
  • Generating Graphics
  • Photography
  • Amplifying Owned Content
  • Promotions
  • Sharing Industry News
  • Monitoring & Commenting
  • On-Page Optimization
  • Removing Spammy Backlinks
  • Generating New Backlinks
  • Removing Duplicate Content
  • Consolidating Local Listings
Content Marketing
  • Blog Posts
  • Content Upgrades – PDFs, etc.
  • Video Optimization
  • Press Opportunities
  • Email Blasts

Website Redesign Before & After

Before Website Redesign

The old website was not mobile friendly and the business was losing thousands of dollars in potential revenue from mobile visitors and users who were confused by the purchase process.

AWP Before Website Redesign AWP After Website Redesign
After Website Redesign

We were able to recommend a website developer that streamlined the UX of the website, increased the mobile usability, and accomodated our SEO strategy.

The Results

Although immediate results are often exciting, SEO and successful marketing strategy should focus on the long-game. From 2014 through the present, we provide a continually evolving solution for Action Wholesale Products that keeps their best interests at the forefront. Changes in digital marketing occur every day, which is why our team at Illuminous Marketing, Inc. is such a valuable asset for any business.

Increase in Pages Per Session on Mobile Devices


Increase in Organic Revenue


Increase in Website Visits from Social Media


Overall Revenue Increase from All Channels


Increase in Revenue from Desktop Search


Key Design Changes Aided SEO

In partnership with the website developer, we carefully desinged visual and behind-the-sceen changes to help users and search engines.

AWP Shelving Product Page
Easy Search Function

Locating the correct product from anywhere on the site was essential for users and coding this navigation element according to best practices assisted with ranking for top terms.

On-Page Optimization

Ensuring that the product and page titles were optimized correctly and not duplicated made a huge difference to search engines.

Content Formatting

Previous versions of the content were stuffed with keywords, links, and duplicate content that hurt performance. We revised the content strategy to reflect current best practices.

Easier Shopping

The new design eliminated the duplicate product content from the previous site while making it easier for customers to add items to their shopping carts.

Gwen and her team at Illuminous Marketing have proven to be a great partner for us. What I appreciate most is that she’s always proactive, constantly looking to improve our campaigns. Unlike many agencies, you never question whether Gwen is committed to your success. Additionally, she’s a thought leader on content marketing, the buyer’s journey, and SEO strategy. Gwen was instrumental in our website re-design; she went above and beyond to ensure an increase in traffic and conversions. We’ve definitely seen a major increase in our organic traffic and organic leads because of Illuminous Marketing. We are very pleased with her work and look forward to a continued relationship.

Toby Baran, General Manager, Action Wholesale Products

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