Case Study

Modern Website Design Meets Legal Legacy

Showcasing diversity, leadership, and trust with a refreshed digital presence.

After 45 years in business, Lanak & Hanna needed more than just a new website — they needed a digital presence that matched their modern team, inclusive values, and polished reputation. The result? A bold redesign that brought their brand story to life and positioned them for continued leadership in the legal field.

Lanak & Hanna Law Firm's 2nd Website Redesign with Us

The Challenge

Bringing a Decades-Old Legacy Into The Modern Era

After more than seven years of working together, Lanak & Hanna partnered with Illuminous once again to lead a full website redesign. Their existing site no longer reflected the firm’s evolution — visually outdated, hard to navigate, and missing the warmth, diversity, and professionalism of their growing team. It also failed to capture the elevated experience of their beautifully remodeled office or the inclusive leadership they’re known for, including women in key roles. It was time for a digital presence that aligned with who they are today.

Brand Refresh

  • Modernize Brand Colors
  • Maintain Brand Recognition
  • Create New Iconography
  • New Photos of Team & Individuals
  • Modern Videos 

Website Redesign

  • Fresh, Modern Design
  • Easy Navigation & User Experience (UI/UX)
  • Craft New Brand Voice & Copy
  • Customized Workflows
  • Restructured Information Hierarchy
  • Secure Dedicated Server Hosting & Maintenance 

SEO / AEO

  • On-Page Optimization
  • Maintain Current Website Visibility
  • Technical SEO Additions
  • Optimized Self-Hosted Video
  • AI Engine Optimization (AEO)
  • Optimized Site Load Speed

Digital Marketing

  • Social Media Management
  • Blog Posts
  • Content Upgrades – PDFs, etc.
  • Video Optimization
  • Press Opportunities
  • Email Blasts

Website Redesign Before & After

Before Website Redesign

The old website did not represent the full breadth of the legal services offered by the firm nor did it highlight the attorneys’ experience in a user friendly way.

After Website Redesign

Paying close attention to maintaining their SEO visibility, we refershed their brand to make it more modern, while also updating the copy to represent the current services of the law firm accurately.

The Solution

Illuminous led a holistic redesign, beginning with updated messaging and a clean, intuitive content structure. We brought in a photographer and videographer to capture the people and place that make Lanak & Hanna exceptional — including aerial drone footage of their modern office and fresh, authentic team portraits. The new website blends timeless professionalism with a warm, human-centered design, positioning the firm as both approachable and authoritative. Every element was crafted with SEO in mind to ensure continued visibility and lead generation.

The Results

The outcome exceeded expectations. Lanak & Hanna’s new website tells their story with clarity and confidence — reinforcing their legacy while celebrating the diverse, forward-thinking team driving the firm today. With enthusiastic internal and client feedback, the refreshed site has become a proud representation of their brand, culture, and credibility — and a powerful tool for attracting new clients and talent alike.

Ready to see what we can do for you?

We craft each website and marketing strategy with care, listening to our clients’ needs. If you’re ready for a new website, let’s talk about how we can help you achieve your goals.