What do you dislike about your current site?
This is a good one to ask for your team's input because they likely have a different experience than you.
What do your clients say about your website?
Please list the good and the bad. We aren't here to judge, just to gather information.
Ideally, what would you like the user journey to be on your website?
Example: User comes in through top keyword placement, downloads our checklist, looks at our service page, views 1-2 case studies, then books a demo with the sales team via live chat.
What elements of your website are non-negotiable?
These are the features and functionalities that MUST be present like an integration with your email platform, ability for users to customize their product, new team photos, links to your customer portal, etc.
What features would you like the website to have if time and money weren't ever an issue?
These could be things like an AI chatbot that replaces 50% of outsourced support, customizable drag and drop product templates, personalized shopping experiences based on previous browsing history, etc.
What else should we know?
Please fill us in on any special considerations we will need to make for your site.