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Which Website Platform Should I Use?

By July 3rd, 2023SEO2 min read

Have you been wondering what platform to build your website on? Thinking about WordPress or Squarespace or Wix? What should you do? Well, this video is for you.

Video Transcription

There are many different use cases for each of those platforms. And when we’re working with our clients, we work with all of those different platforms and so I’ll just give you a quick rundown of my experience with those different platforms.

Things like Squarespace and Wix are really built for ease of use. If you are just getting started in business, you’re just launching your business and you want to get something up very quickly and you want to get the information up there, which I think is a wonderful idea, then Squarespace and Wix can be really, really good solutions for you because they’ve built their back-end interface to be very user-friendly, a low learning curve and it’s pretty easy to get your website live.

However, if you have been in business for a couple of years, and you want to start incorporating things that allow you to generate more leads from avenues like Search Engine Optimization, or even social media, sometimes, really, what you’re going to want to build on is WordPress, especially if you are a business that wants to automate some of your workflows, you know, you don’t want to have to take an email address that you get from your website and automatically put it into your email client and put it into your CRM, you want all of these things to work very seamlessly together and while Squarespace and Wix and other platforms like that, start to develop some of those things.

There is a lot of scalability when it comes to WordPress and much more flexibility. So, if you decide that you want to change your CRM, and it suddenly doesn’t integrate with Squarespace, chances are most CRMs are going to have some sort of WordPress functionality. Same thing with your email platforms. So, what I would say is that you need to look at the stage that your business is in the budget that you have to build a website, and the time that you have to build a website because if you don’t have the budget, you have to have the time. You need to look at your own business needs when you’re deciding which platform you want to build on.

Gwen Beren

Author Gwen Beren

Gwen Beren is founder and CEO of Illuminous Marketing, Inc. in Southern California. She is passionate about SEO, social media, and voice search, as well as how consumers adapt to emerging technologies. Follow her on Twitter @IlluminousGwen.

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